by Stephen | Oct 23, 2022
A Direct-to-Consumer marketer needed to adapt their product line to service a consumer need during a global pandemic.
Sell a high-end/high-ticket air purifier offline/online.
Inventory planning and management during abnormal global shipping conditions
- Based on our expertise and knowledge in this category, we knew the exact audience and stations to target and how to maximize sales on TV and online.
- Launched Omnichannel campaigns across various Linear TV lengths & Social Media.
- Taking advantage of the 60% increase in TV/online viewership and quickly seized up the most cost-efficient inventory, with the biggest returns, using a generous budget.
- Adapted strategies to continue to generate favorable client ROI after the pandemic lock downs eased up and the global marketplace went back to normal.
Online ROAS generated during pandemic
ROI on TV during pandemic
Online ROAS generated post pandemic
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by Stephen | Oct 21, 2022
In the early 2000’s, Dormeo successfully used D2C tactics to break into the retail mattress marketplace and establish a presence.
Their next objective was to follow the lead of direct to home mattress in a box products such as Casper and offer a competing product.
Their challenge was to successfully launch a mattress topper product and market straight to consumer.
- Launch a full scale omnichannel campaign to drive sales.
- Collaborate with client’s partner agencies & provide full spectrum reporting in order to shift and optimize media budgets to best performing channels
- Media planned for a Long Form (28:30) campaign to educate customers on the benefits of product and drive sales.
- Utilized Digital CPA opportunities to drive sales at little to no risk for client
- Identified customer information from lost website sales and retargeted to them via Direct Mail and email.
Spent on Linear TV advertisements
ROI on Linear TV phone & web sales
Actions guaranteed to client via Digital CPA opportunities
ROI on Direct Mail and email retargeting campaigns
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio