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Nuwave

Nuwave

by | Oct 23, 2022

Case Study

Nuwave

Air Purifiers – OxyPure

A Direct-to-Consumer marketer needed to adapt their product line to service a consumer need during a global pandemic.

Sell a high-end/high-ticket air purifier offline/online.

Inventory planning and management during abnormal global shipping conditions

Solution

  • Based on our expertise and knowledge in this category, we knew the exact audience and stations to target and how to maximize sales on TV and online.
  • Launched Omnichannel campaigns across various Linear TV lengths & Social Media.
  • Taking advantage of the 60% increase in TV/online viewership and quickly seized up the most cost-efficient inventory, with the biggest returns, using a generous budget.
  • Adapted strategies to continue to generate favorable client ROI after the pandemic lock downs eased up and the global marketplace went back to normal.

Results

4:1

Online ROAS generated during pandemic

80%

ROI on TV during pandemic

2:1

Online ROAS generated post pandemic

50%

ROI on TV post pandemic

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio

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Dormeo Topper

Dormeo Topper

by | Oct 21, 2022

Case Study

Dormeo Topper

In the early 2000’s, Dormeo successfully used D2C tactics to break into the retail mattress marketplace and establish a presence.

Their next objective was to follow the lead of direct to home mattress in a box products such as Casper and offer a competing product.

Their challenge was to successfully launch a mattress topper product and market straight to consumer.

Solution

  • Launch a full scale omnichannel campaign to drive sales.
  • Collaborate with client’s partner agencies & provide full spectrum reporting in order to shift and optimize media budgets to best performing channels
  • Media planned for a Long Form (28:30) campaign to educate customers on the benefits of product and drive sales.
  • Utilized Digital CPA opportunities to drive sales at little to no risk for client
  • Identified customer information from lost website sales and retargeted to them via Direct Mail and email.

Results

$1M+

Spent on Linear TV advertisements

30%

ROI on Linear TV phone & web sales

140K+

Actions guaranteed to client via Digital CPA opportunities

20%

ROI on Direct Mail and email retargeting campaigns

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio

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SodaStream

SodaStream

by | Apr 13, 2020

River Direct has serviced every DTC vertical

Brand: SodaStream

SodaStream was an established Israeli based company that wanted to bring its soda machine to the US market. The goal was to give consumers a cheaper and healthier soda option that they could make at home. Additionally, SodaStream wanted to help reduce consumers’ carbon footprint and reduce waste and pollution by utilizing refillable bottles.

Challenge: 

Gaining market share against soda juggernauts Coca Cola and Pepsi.

Solution

Launched direct-to-consumer media test utilizing a long-form creative. The infomercial was the perfect medium to effectively demonstrate SodaStream’s features, benefits and product differentiators.

Results

  • Successfully launched the SodaStream campaign in less than a year.
  • Media budgets grew to upwards of $500k per week in the US alone.
  • Successfully enlisting hundreds of thousands of customers into the continuity plan.
  • Successfully expanded the media buy into Canada 6 months later.
  • Introduced and implemented Hispanic media into the infomercial campaign, which in turn, added an additional 35% lift in total weekly revenue in an entirely new audience / market.
  • Ancillary benefits: Client saw significant lift in their digital efforts across SEO, SEM, and Social.
  • SodaStream became a household brand

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio

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