WORX GT

WORX GT

Case Study

WORX GT

WORX GT

Launch a new 3 in 1 electric grass trimmer and edger with $150+ price point.

Break consumers away from their traditional loud and heavy polluting gas power tools and convince them to go fully electric with a cleaner and quieter trimmer.

Solution

  • Utilized a 28:30 infomercial to educate and demonstrate the multiple benefits of a fully adjustable electric power trimmer.
  • Launched with Long Form (28:30) to effectively demonstrate the ease and versatility of using the Worx GT and showed how quiet and efficient the GT was compared to messy gas-powered trimmers.​
  • Media targeted a adults 25-54 demo on local broadcast, regional cable, and national cable.
  • Shorter format creatives introduced after Long Form maturity to increase exposure and drive retail sales.
  • Launched additional product lines based on the success of the principal product including seasonal products.

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio

Wise Company

Wise Company

Case Study

Wise Company

Wise Company

Launch and build the brand of a new emergency food prep line.

Create a household name in the product category, break into retail, and produce a profit for Wise Company.

Solution

  • Launch with an Infomercial (28:30) to educate consumers on the Wise Food product​ and its brand

  • Follow with a high frequency national spot campaign utilizing :30 & :60 length commercials to further build brand awareness and drive retail

  • Execute market specific Linear TV placements to drive sales in specialty retail outlets across the United States

  • Provide measurement solutions to prove that each marketing channel is effective and to optimize a blended media campaign appropriately

     

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio

Generac

Generac

Case Study

Generac

Generac

Build the Generac brand to be one of the top home power generator companies in North America & beyond.

Demonstrate that Generac could successfully market and sell their Emergency Power Generators through direct-to-consumer advertising tactics.

Solution

  • Assisted with the Linear TV content creation, messaging, and production, and developed multiple :30 second to 5-minute direct-to-consumer commercials as well as a Paid Programming show (28:30).

  • Using all Linear TV lengths, developed a blended media plan approach on both a national and local market level.

  • Utilized weather tracking and forecasting tools to seasonally media plan in specific local markets and to quickly pivot media budgets to recently effected markets as major weather events occurred.

  • After the Generac brand made traction in the United States, expanded the campaign to Canada and Puerto Rico

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio

Jinx

Jinx

Case Study

Jinx - Nutritional Dog Food

Nutritional Dog Food – Jinx

Client shifted sales objectives from DTC to supporting their retail launch in Walmart. They originally deployed a robust hyper targeted CTV campaign and tracked both Walmart check out activity and in store purchases but saw less than

Solution

  • Client pulled off all marketing channels and pivoted to linear television media only.
  • Campaign launched for 2 weeks at $250K to build up the brand awareness and then reduced spend to $125K/week ongoing.
  • River additionally incorporated a $50K per month Streaming plan on non targeted premium inventory to maximize impression delivery.
  • Average CPM hovered around <$9.50 and delivered ads to 268% more impressions than the hyper targeted buy that the client originally launched.

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio

Direct Buy

Direct Buy

Case Study

Nuwave

Home Improvement – DirectBuy

Build the DirectBuy brand, while generating Home Improvement Membership leads, and increased revenues for other DirectBuy offerings – furniture/appliance sales, flooring, construction equipment, etc.

Solution

  • Test a combination of long-form (28:30) & short-form (:60 & :120 second) to educate consumers about DirectBuy’s countless membership benefits and why the investment is well worth it. 
  • Drive customers to both phone and web to accommodate both younger and older demographics.
  • Deploy an effective web attribution solution to analyze and optimize TV tactics

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio