by cory looney | Nov 8, 2022
Launch a new 3 in 1 electric grass trimmer and edger with $150+ price point.
Break consumers away from their traditional loud and heavy polluting gas power tools and convince them to go fully electric with a cleaner and quieter trimmer.
- Utilized a 28:30 infomercial to educate and demonstrate the multiple benefits of a fully adjustable electric power trimmer.
- Launched with Long Form (28:30) to effectively demonstrate the ease and versatility of using the Worx GT and showed how quiet and efficient the GT was compared to messy gas-powered trimmers.
- Media targeted a adults 25-54 demo on local broadcast, regional cable, and national cable.
- Shorter format creatives introduced after Long Form maturity to increase exposure and drive retail sales.
- Launched additional product lines based on the success of the principal product including seasonal products.
Best-selling Electric Grass Trimmer in DRTV Category
Direct-to-Consumer and Drive-to-Retail Increased Sales
ROI on Direct-to-Consumer Sales Alone
Over $10M in Campaign Spend
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by cory looney | Nov 8, 2022
Launch and build the brand of a new emergency food prep line.
Create a household name in the product category, break into retail, and produce a profit for Wise Company.
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Launch with an Infomercial (28:30) to educate consumers on the Wise Food product and its brand
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Follow with a high frequency national spot campaign utilizing :30 & :60 length commercials to further build brand awareness and drive retail
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Execute market specific Linear TV placements to drive sales in specialty retail outlets across the United States
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Provide measurement solutions to prove that each marketing channel is effective and to optimize a blended media campaign appropriately
Over $10M in Linear TV placements
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by cory looney | Nov 8, 2022
Build the Generac brand to be one of the top home power generator companies in North America & beyond.
Demonstrate that Generac could successfully market and sell their Emergency Power Generators through direct-to-consumer advertising tactics.
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Assisted with the Linear TV content creation, messaging, and production, and developed multiple :30 second to 5-minute direct-to-consumer commercials as well as a Paid Programming show (28:30).
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Using all Linear TV lengths, developed a blended media plan approach on both a national and local market level.
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Utilized weather tracking and forecasting tools to seasonally media plan in specific local markets and to quickly pivot media budgets to recently effected markets as major weather events occurred.
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After the Generac brand made traction in the United States, expanded the campaign to Canada and Puerto Rico
Ranked “Best Value” generator by Popular Mechanics and other credible sources
Billions in Net Sales to date
Increase in ROI year over year
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by cory looney | Nov 8, 2022
Nutritional Dog Food – Jinx
Client shifted sales objectives from DTC to supporting their retail launch in Walmart. They originally deployed a robust hyper targeted CTV campaign and tracked both Walmart check out activity and in store purchases but saw less than <1% lift on both.
- Client pulled off all marketing channels and pivoted to linear television media only.
- Campaign launched for 2 weeks at $250K to build up the brand awareness and then reduced spend to $125K/week ongoing.
- River additionally incorporated a $50K per month Streaming plan on non targeted premium inventory to maximize impression delivery.
- Average CPM hovered around <$9.50 and delivered ads to 268% more impressions than the hyper targeted buy that the client originally launched.
More Streaming impressions than client’s previous campaign
Average weekly Walmart growth
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by Stephen | Oct 23, 2022
Home Improvement – DirectBuy
Build the DirectBuy brand, while generating Home Improvement Membership leads, and increased revenues for other DirectBuy offerings – furniture/appliance sales, flooring, construction equipment, etc.
- Test a combination of long-form (28:30) & short-form (:60 & :120 second) to educate consumers about DirectBuy’s countless membership benefits and why the investment is well worth it.
- Drive customers to both phone and web to accommodate both younger and older demographics.
- Deploy an effective web attribution solution to analyze and optimize TV tactics
Average YoY increase to gross profit
Campaign longevity for 5+ years
Increase to Web traffic via TV tactics
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
