National Debt Relief
Case Study
National Debt Relief
Client only used digital media to market their services. They were looking to grow their business and expand their reach both nationally and in select markets to increase leads and develop the brand.
They had no previous linear TV experience and were concerned with the barrier of entry into the marketplace.
Solution
- River launched a Paid Programming (28:30) campaign to reach a national audience as well as designated markets where NDR was licensed to run.
- Dedicated 800#’s were deployed across all Linear TV stations to achieve precision media optimization.
- Extremely successful test phase led to an immediate expansion and full rollout of the campaign.
- Additionally, Linear TV drove more traffic/leads to the client’s online channels decreasing CPA significantly.