by cory looney | Nov 8, 2022
Launch and build the brand of a new emergency food prep line.
Create a household name in the product category, break into retail, and produce a profit for Wise Company.
-
Launch with an Infomercial (28:30) to educate consumers on the Wise Food product and its brand
-
Follow with a high frequency national spot campaign utilizing :30 & :60 length commercials to further build brand awareness and drive retail
-
Execute market specific Linear TV placements to drive sales in specialty retail outlets across the United States
-
Provide measurement solutions to prove that each marketing channel is effective and to optimize a blended media campaign appropriately
Over $10M in Linear TV placements
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by cory looney | Nov 8, 2022
Build the Generac brand to be one of the top home power generator companies in North America & beyond.
Demonstrate that Generac could successfully market and sell their Emergency Power Generators through direct-to-consumer advertising tactics.
-
Assisted with the Linear TV content creation, messaging, and production, and developed multiple :30 second to 5-minute direct-to-consumer commercials as well as a Paid Programming show (28:30).
-
Using all Linear TV lengths, developed a blended media plan approach on both a national and local market level.
-
Utilized weather tracking and forecasting tools to seasonally media plan in specific local markets and to quickly pivot media budgets to recently effected markets as major weather events occurred.
-
After the Generac brand made traction in the United States, expanded the campaign to Canada and Puerto Rico
Ranked “Best Value” generator by Popular Mechanics and other credible sources
Billions in Net Sales to date
Increase in ROI year over year
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
