by cory looney | Nov 8, 2022
Client only used digital media to market their services. They were looking to grow their business and expand their reach both nationally and in select markets to increase leads and develop the brand.
They had no previous linear TV experience and were concerned with the barrier of entry into the marketplace.
- River launched a Paid Programming (28:30) campaign to reach a national audience as well as designated markets where NDR was licensed to run.
- Dedicated 800#’s were deployed across all Linear TV stations to achieve precision media optimization.
- Extremely successful test phase led to an immediate expansion and full rollout of the campaign.
- Additionally, Linear TV drove more traffic/leads to the client’s online channels decreasing CPA significantly.
Generated well over 22K leads
NDR was able to help customers eliminate $65 million in debt
Media generated a 5.4% CPA
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by cory looney | Nov 8, 2022
Blue Microphones teamed up with Bethesda Games and created a limited inventory product for video gamers
Promote and drive sales online and into BestBuy retail stores over a 10-day promotional period.
Reach the masses knowing 60% of the target customers are cord cutters.
- Collaborating with the industry’s top producer, TVA Media Group, River Direct was to provide a top-notch media plan to achieve the clients’ sales goals
- Pre campaign audience research found the majority of Blue’s target customers do not watch linear TV and they spend most of their time playing video games and watching others play video games
- In order to reach the demo, River offered a minimal media waste solution running a blend of linear media channels, YouTube influencer channels, a Twitch campaign, and retargeting efforts
- Several targeting capabilities were applied on the digital media side to refine and target the audience
- The short test period was highly successful selling out of all bundled inventory by day 7 of the 10-day period and at a very high ROAS.
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by cory looney | Nov 8, 2022
Nutritional Dog Food – Jinx
Client shifted sales objectives from DTC to supporting their retail launch in Walmart. They originally deployed a robust hyper targeted CTV campaign and tracked both Walmart check out activity and in store purchases but saw less than <1% lift on both.
- Client pulled off all marketing channels and pivoted to linear television media only.
- Campaign launched for 2 weeks at $250K to build up the brand awareness and then reduced spend to $125K/week ongoing.
- River additionally incorporated a $50K per month Streaming plan on non targeted premium inventory to maximize impression delivery.
- Average CPM hovered around <$9.50 and delivered ads to 268% more impressions than the hyper targeted buy that the client originally launched.
More Streaming impressions than client’s previous campaign
Average weekly Walmart growth
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by Stephen | Oct 23, 2022
Inspired by the success of Proactiv, Neutrogena wanted to drive DTC sales to a younger acne audience. We helped them embark on their first significant DTC TV effort, while keeping true to their brand-focused marketing philosophy.
- Limited TV activity from Neutrogena and no campaigns against DTC or the younger target gave us a clean baseline. Drawing on similar category experience, we created an optimized TV mix.
- Executed a mixed length linear TV media campaign over several quarters
- Optimized media quarter over quarter to expand into new areas and achieve scale while maintain performance metrics
Immediately outperformed English
increase in total Neutrogena branded products sold at retail
Average order value increased
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
by Stephen | Oct 23, 2022
Home Improvement – DirectBuy
Build the DirectBuy brand, while generating Home Improvement Membership leads, and increased revenues for other DirectBuy offerings – furniture/appliance sales, flooring, construction equipment, etc.
- Test a combination of long-form (28:30) & short-form (:60 & :120 second) to educate consumers about DirectBuy’s countless membership benefits and why the investment is well worth it.
- Drive customers to both phone and web to accommodate both younger and older demographics.
- Deploy an effective web attribution solution to analyze and optimize TV tactics
Average YoY increase to gross profit
Campaign longevity for 5+ years
Increase to Web traffic via TV tactics
Direct-to-Consumer Media Agency:
TV – Streaming – Digital – Radio
