Case Study

Wise Company

Wise Company

Launch and build the brand of a new emergency food prep line.

Create a household name in the product category, break into retail, and produce a profit for Wise Company.

Solution

  • Launch with an Infomercial (28:30) to educate consumers on the Wise Food product​ and its brand

  • Follow with a high frequency national spot campaign utilizing :30 & :60 length commercials to further build brand awareness and drive retail

  • Execute market specific Linear TV placements to drive sales in specialty retail outlets across the United States

  • Provide measurement solutions to prove that each marketing channel is effective and to optimize a blended media campaign appropriately

     

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio