Case Study
Wise Company
Launch and build the brand of a new emergency food prep line.
Create a household name in the product category, break into retail, and produce a profit for Wise Company.
Solution
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Launch with an Infomercial (28:30) to educate consumers on the Wise Food product and its brand
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Follow with a high frequency national spot campaign utilizing :30 & :60 length commercials to further build brand awareness and drive retail
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Execute market specific Linear TV placements to drive sales in specialty retail outlets across the United States
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Provide measurement solutions to prove that each marketing channel is effective and to optimize a blended media campaign appropriately