Launch and build the brand of a new emergency food prep line.
Create a household name in the product category, break into retail, and produce a profit for Wise Company.
Launch with an Infomercial (28:30) to educate consumers on the Wise Food product and its brand
Follow with a high frequency national spot campaign utilizing :30 & :60 length commercials to further build brand awareness and drive retail
Execute market specific Linear TV placements to drive sales in specialty retail outlets across the United States
Provide measurement solutions to prove that each marketing channel is effective and to optimize a blended media campaign appropriately
Over $10M in Linear TV placements
Increase in Web Traffic
Increase in Retail Sales