River Direct has serviced every DTC vertical
Brand: SodaStream
SodaStream was an established Israeli based company that wanted to bring its soda machine to the US market. The goal was to give consumers a cheaper and healthier soda option that they could make at home. Additionally, SodaStream wanted to help reduce consumers’ carbon footprint and reduce waste and pollution by utilizing refillable bottles.
Challenge:
Gaining market share against soda juggernauts Coca Cola and Pepsi.
Solution
Launched direct-to-consumer media test utilizing a long-form creative. The infomercial was the perfect medium to effectively demonstrate SodaStream’s features, benefits and product differentiators.
Results
- Successfully launched the SodaStream campaign in less than a year.
- Media budgets grew to upwards of $500k per week in the US alone.
- Successfully enlisting hundreds of thousands of customers into the continuity plan.
- Successfully expanded the media buy into Canada 6 months later.
- Introduced and implemented Hispanic media into the infomercial campaign, which in turn, added an additional 35% lift in total weekly revenue in an entirely new audience / market.
- Ancillary benefits: Client saw significant lift in their digital efforts across SEO, SEM, and Social.
- SodaStream became a household brand