Case Study

Brand: SodaStream

SodaStream was an established Israeli based company that wanted to bring its soda machine to the US market. The goal was to give consumers a cheaper and healthier soda option that they could make at home. Additionally, SodaStream wanted to help reduce consumers’ carbon footprint and reduce waste and pollution by utilizing refillable bottles.

Challenge: 

Gaining market share against soda juggernauts Coca Cola and Pepsi.

Solution

Launched direct-to-consumer media test utilizing a long-form creative. The infomercial was the perfect medium to effectively demonstrate SodaStream’s features, benefits and product differentiators.

Results

  • Successfully launched the SodaStream campaign in less than a year.
  • Media budgets grew to upwards of $500k per week in the US alone.
  • Successfully enlisting hundreds of thousands of customers into the continuity plan.
  • Successfully expanded the media buy into Canada 6 months later.
  • Introduced and implemented Hispanic media into the infomercial campaign, which in turn, added an additional 35% lift in total weekly revenue in an entirely new audience / market.
  • Ancillary benefits: Client saw significant lift in their digital efforts across SEO, SEM, and Social.
  • SodaStream became a household brand

Direct-to-Consumer Media Agency:

TV – CTV – Digital – Radio