Case Study
Omega XL
Great Healthworks entered into the DRTV marketplace with no previous linear TV experience.
They wanted to reach baby boomers at home who were starting to develop chronic aches and pains.
Their challenge was to successfully launch Omega and create a successful brand
Solution
- Launched a Paid Programming (28:30) campaign endorsed by celebrity Larry King to educate consumers on the benefit of Omega oils and drive sales.
- Fully penetrated the entire US and eventually expanded throughout all of Canada, Puerto Rico, and US Virgin Islands.
- Accessed additional demos by utilizing shorter length formats (:60 to 5 Min lengths) to break into new stations and dayparts that paid programming could not reach.
- Spanish in language production of the spots with endorsement by celebrity Ana Maria Polo to market to the Hispanic audiences.