Air Purifiers – OxyPure
A Direct-to-Consumer marketer needed to adapt their product line to service a consumer need during a global pandemic.
Sell a high-end/high-ticket air purifier offline/online.
Inventory planning and management during abnormal global shipping conditions
- Based on our expertise and knowledge in this category, we knew the exact audience and stations to target and how to maximize sales on TV and online.
- Launched Omnichannel campaigns across various Linear TV lengths & Social Media.
- Taking advantage of the 60% increase in TV/online viewership and quickly seized up the most cost-efficient inventory, with the biggest returns, using a generous budget.
- Adapted strategies to continue to generate favorable client ROI after the pandemic lock downs eased up and the global marketplace went back to normal.
Online ROAS generated during pandemic
ROI on TV during pandemic
Online ROAS generated post pandemic
ROI on TV post pandemic