Case Study
Air Purifiers – OxyPure
A Direct-to-Consumer marketer needed to adapt their product line to service a consumer need during a global pandemic.
Sell a high-end/high-ticket air purifier offline/online.
Inventory planning and management during abnormal global shipping conditions
Solution
- Based on our expertise and knowledge in this category, we knew the exact audience and stations to target and how to maximize sales on TV and online.
- Launched Omnichannel campaigns across various Linear TV lengths & Social Media.
- Taking advantage of the 60% increase in TV/online viewership and quickly seized up the most cost-efficient inventory, with the biggest returns, using a generous budget.
- Adapted strategies to continue to generate favorable client ROI after the pandemic lock downs eased up and the global marketplace went back to normal.