Case Study

Partners - Neutrogena
Case Study | Cosmetics & Skin Care

Neutrogena Skin iD

Inspired by the success of Proactiv, Neutrogena wanted to drive DTC sales to a younger acne audience. We helped them embark on their first significant DTC TV effort, while keeping true to their brand-focused marketing philosophy.

Solution

  • Limited TV activity from Neutrogena and no campaigns against DTC or the younger target gave us a clean baseline. Drawing on similar category experience, we created an optimized TV mix.
  • Executed a mixed length linear TV media campaign over several quarters
  • Optimized media quarter over quarter to expand into new areas and achieve scale while maintain performance metrics

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio