Launch a new state of the art air brush makeup system with a $200+ price point.
Break consumers away from their traditional less expensive over the counter make up applicators and convince them to invest in an air brush and change the way they put on their makeup.
Utilized multiple creative lengths to educate consumers of the benefits of an air brush to apply the perfect amount of makeup consistently and effortlessly.
Long Form (28:30) creatives were able to effectively demonstrate the ease of using Luminess Air, and the before and after shots helped reinforce the high quality and consistency of the product.
Media targeted a female 18-54 demo on national cable stations and programing.
Shorter format creatives enabled greater frequency and penetration at the national level.
Best-selling airbrush system on the market
Airbrush kits sold
Call conversions higher than average
Average order value increased