Nutritional Dog Food – Jinx
Client shifted sales objectives from DTC to supporting their retail launch in Walmart. They originally deployed a robust hyper targeted CTV campaign and tracked both Walmart check out activity and in store purchases but saw less than <1% lift on both.
- Client pulled off all marketing channels and pivoted to linear television media only.
- Campaign launched for 2 weeks at $250K to build up the brand awareness and then reduced spend to $125K/week ongoing.
- River additionally incorporated a $50K per month Streaming plan on non targeted premium inventory to maximize impression delivery.
- Average CPM hovered around <$9.50 and delivered ads to 268% more impressions than the hyper targeted buy that the client originally launched.
More Streaming impressions than client’s previous campaign
GRPS A18+ per week
Average weekly Walmart growth