Case Study
Generac
Build the Generac brand to be one of the top home power generator companies in North America & beyond.
Demonstrate that Generac could successfully market and sell their Emergency Power Generators through direct-to-consumer advertising tactics.
Solution
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Assisted with the Linear TV content creation, messaging, and production, and developed multiple :30 second to 5-minute direct-to-consumer commercials as well as a Paid Programming show (28:30).
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Using all Linear TV lengths, developed a blended media plan approach on both a national and local market level.
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Utilized weather tracking and forecasting tools to seasonally media plan in specific local markets and to quickly pivot media budgets to recently effected markets as major weather events occurred.
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After the Generac brand made traction in the United States, expanded the campaign to Canada and Puerto Rico