Build the Generac brand to be one of the top home power generator companies in North America & beyond.
Demonstrate that Generac could successfully market and sell their Emergency Power Generators through direct-to-consumer advertising tactics.
Assisted with the Linear TV content creation, messaging, and production, and developed multiple :30 second to 5-minute direct-to-consumer commercials as well as a Paid Programming show (28:30).
Using all Linear TV lengths, developed a blended media plan approach on both a national and local market level.
Utilized weather tracking and forecasting tools to seasonally media plan in specific local markets and to quickly pivot media budgets to recently effected markets as major weather events occurred.
After the Generac brand made traction in the United States, expanded the campaign to Canada and Puerto Rico
Ranked “Best Value” generator by Popular Mechanics and other credible sources
Billions in Net Sales to date
Increase in ROI year over year