Case Study

Generac

Generac

Build the Generac brand to be one of the top home power generator companies in North America & beyond.

Demonstrate that Generac could successfully market and sell their Emergency Power Generators through direct-to-consumer advertising tactics.

Solution

  • Assisted with the Linear TV content creation, messaging, and production, and developed multiple :30 second to 5-minute direct-to-consumer commercials as well as a Paid Programming show (28:30).

  • Using all Linear TV lengths, developed a blended media plan approach on both a national and local market level.

  • Utilized weather tracking and forecasting tools to seasonally media plan in specific local markets and to quickly pivot media budgets to recently effected markets as major weather events occurred.

  • After the Generac brand made traction in the United States, expanded the campaign to Canada and Puerto Rico

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio