Client added linear TV in 1Q21 as a result of higher CPA in social and digital. Linear was originally successful delivering a <$100 CPA.
However, the next few months the CPA started to increase, and the client decided to move media agencies with a goal to lower CPA and find new opportunities.
- River analyzed all historical data to deploy a new linear campaign and allocated 80% of media on historically performing stations and dayparts while adding 20% to new networks.
- Instead of buying lower tiered inexpensive networks, River incorporated Tier 1 and Tier 2 networks to extend reach.
- Since this campaign drove 100% of its traffic to their website, River implemented a pixel-based solution on client’s website and integrated all third-party marketing platforms (Meta, Shopify and Google) allowing us to run a full multi channel attribution model.
Best-selling healthily prepared food, home delivery service
Decrease in CPA
More traffic to website
Increase in weekly orders