Case Study

Dormeo Topper

In the early 2000’s, Dormeo successfully used D2C tactics to break into the retail mattress marketplace and establish a presence.

Their next objective was to follow the lead of direct to home mattress in a box products such as Casper and offer a competing product.

Their challenge was to successfully launch a mattress topper product and market straight to consumer.

Solution

  • Launch a full scale omnichannel campaign to drive sales.
  • Collaborate with client’s partner agencies & provide full spectrum reporting in order to shift and optimize media budgets to best performing channels
  • Media planned for a Long Form (28:30) campaign to educate customers on the benefits of product and drive sales.
  • Utilized Digital CPA opportunities to drive sales at little to no risk for client
  • Identified customer information from lost website sales and retargeted to them via Direct Mail and email.

Results

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio