Case Study

Brand: DirectBuy

DirectBuy helps members with home improvement projects and connects them with manufacturers and authorized dealers, putting the purchasing power once available only to retailers, in member’s hands. Other offerings include furniture, appliances, tools, construction equipment, flooring, etc

Challenge: 

Build DirectBuy brand, while generating Home Improvement Membership leads,
and increased revenues for other DirectBuy offerings – furniture/appliance sales,
flooring, construction equipment, etc.

Strategy

  • Test a combination of long-form (30 min) & short-form (2 min & 1 min) to educate consumers about DirectBuy’s countless membership benefits and why the investment is well worth it. 

  • Drive customers to both phone and web to accommodate both younger and older demographics.

Results

  • DirectBuy doubled its profits year-over-year for 4 consecutive years.
  • Our campaign ran 5 consecutive years, and helped build the brand and supported retail efforts.

Direct-to-Consumer Media Agency:

TV – CTV – Digital – Radio