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Case Study

Nuwave
Case Study | Household

Home Improvement – DirectBuy

Build the DirectBuy brand, while generating Home Improvement Membership leads, and increased revenues for other DirectBuy offerings – furniture/appliance sales, flooring, construction equipment, etc.

Solution

  • Test a combination of long-form (28:30) & short-form (:60 & :120 second) to educate consumers about DirectBuy’s countless membership benefits and why the investment is well worth it. 
  • Drive customers to both phone and web to accommodate both younger and older demographics.
  • Deploy an effective web attribution solution to analyze and optimize TV tactics

Results

2x

Average YoY increase to gross profit

5+

Campaign longevity for 5+ years

32%

Increase to Web traffic via TV tactics

Direct-to-Consumer Media Agency:

TV – Streaming – Digital – Radio

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