Brand: Byrna HD (Home Defense)
The Byrna HD (Home Defense) is a compact non-lethal personal security device developed by Byrna Technologies Inc. (OTCQB:BYRN). The Byrna HD shoots .68 caliber projectiles that are filled with a powerful chemical irritant. The projectiles are designed to burst upon impact and disperse a cloud of powerful pepper, PAVA and tear gas powder.
Launch Byrna brand and their line of non-lethal HD kits nationwide within
a category that is heavily scrutinized due to its sensitive nature.
- Use cross-device display advertising, along with behavioral, contextual and keyword targeting tactics.
- Develop ads both with and without images of the weapon to test effectiveness of each.
- Develop messaging for consumers at different stages of the funnel to drive conversions.
- Use proprietary software to help identify new audience segments.
- Increased sales 2x – 3x within first 2 months of advertising.
- Identified new audience segments, allowing us to expand audience testing and further scale campaign.