The Current
Stay informed of current trends and insights in the Direct-to-Consumer advertising world.
What’s Happening to Vacant Retail Spaces?
At the beginning of September 2020, retail space vacancy rates hit a historic high of 9.8%, which is largely fueled by Covid-19 shutdowns and safety...
Motivating Your Team During COVID-19
Every Monday at 11AM, River Direct (RD) has a company-wide meeting to discuss campaign strategy and media performance for the previous week. The...
RD Fun Facts: How Station Start-Times Affect When Your Ads Will Air
As a busy media-buyer I don’t think a day goes by without a thought or a mention on a topic relating to “station start-time.” It is something so...
COVID-19: Potential Short-Term & Long-Term Effects on Advertising
Just four weeks ago, before our world was upended by the coronavirus strain known as COVID-19, no one would have foreseen that weeks later, our...
TV isn’t going anywhere: Why Marketers Should Not Abandon Traditional TV Advertising
With the everchanging digital age, and the recent trend of TV viewers cutting cords and switching to platforms like Netflix, Hulu, and Vudu, it’s...
EMOTIONAL ADVERTISING: How Great Storytelling Can Strike a Chord with Your Audience
Every marketer understands the challenges of creating impactful content that resonates with their audience. It takes a lot of research and...