The Current
Stay informed of current trends and insights in the Direct-to-Consumer advertising world.
WarnerMedia’s New “HBO Max with Ads” Shakes Up the Streaming Wars
As technology evolves and content becomes easier to consume, the industry has seen audience habits shift away from traditional media channels such...
Amazon’s Latest Marketing Tool to Help Third-Party Sellers
Learn about Amazon’s new tool, Manage Your Customer Engagement, and its impact on e-commerce marketing.
How We Shift in a Post-Cookie World
The internet has redefined how we as a society interact, operate, and connect to one another. If last year has taught us anything, it is that the...
How Will Apple iOS 14 Change Digital Advertising?
Apple’s upcoming iOS 14 privacy update has many advertisers and app developers scrambling. In summer of 2020, Apple announced the rollout of...
2021 Advertising Shows Strong Optimism
2020 was a difficult year for virtually every industry, including traditional advertising. However, there is light at the end of the tunnel as we...
The Impact of TV on Digital Performance
Traditional television advertising continues to dominate, and in fact, has been shown to substantially improve the performance of digital...
