The Current
Stay informed of current trends and insights in the Direct-to-Consumer advertising world.
How Will Apple iOS 14 Change Digital Advertising?
Apple’s upcoming iOS 14 privacy update has many advertisers and app developers scrambling. In summer of 2020, Apple announced the rollout of...
2021 Advertising Shows Strong Optimism
2020 was a difficult year for virtually every industry, including traditional advertising. However, there is light at the end of the tunnel as we...
The Impact of TV on Digital Performance
Traditional television advertising continues to dominate, and in fact, has been shown to substantially improve the performance of digital...
What’s Happening to Vacant Retail Spaces?
At the beginning of September 2020, retail space vacancy rates hit a historic high of 9.8%, which is largely fueled by Covid-19 shutdowns and safety...
Motivating Your Team During COVID-19
Every Monday at 11AM, River Direct (RD) has a company-wide meeting to discuss campaign strategy and media performance for the previous week. The...
RD Fun Facts: How Station Start-Times Affect When Your Ads Will Air
As a busy media-buyer I don’t think a day goes by without a thought or a mention on a topic relating to “station start-time.” It is something so...