The Current
Stay informed of current trends and insights in the Direct-to-Consumer advertising world.
Exploring the Streaming Space: Where Marketers Dare to Go
Who among us hasn’t binged 12 hours of Netflix? Whether you care to confess it or not, there’s no question that streaming services have permeated...
Direct-to-Consumer Marketing During a Recession
You’ve no doubt heard the doom and gloom around the economic downturn headed our way. Financial guru and prognosticator Jamie Diamond has been...
The Future of QR Codes in Direct-Response Marketing
With the popularization of smartphone technology in combination with societal changes such as a global pandemic, we are seeing QR codes resurge in popularity and utility amongst consumers.
River Direct Ranked “Top 30 Los Angeles Advertising Agencies”
Providing outstanding full-service marketing solutions to our clients is the foundation of our agency. That is why we were ecstatic to make the 2021...
The Rating Race – ViacomCBS Partnership with VideoAmp to Challenge Nielsen
It seems like every month, groundbreaking and industry-altering shifts are occurring in the media and advertising world. In last month’s blog, The...
The Future and Fate of Nielsen Ratings
Nielsen ratings have been the gold standard for understanding consumer media behavior for decades. But since then, we have seen the rise of new...