The Current
Stay informed of current trends and insights in the Direct-to-Consumer advertising world.
The Rating Race – ViacomCBS Partnership with VideoAmp to Challenge Nielsen
It seems like every month, groundbreaking and industry-altering shifts are occurring in the media and advertising world. In last month’s blog, The...
The Future and Fate of Nielsen Ratings
Nielsen ratings have been the gold standard for understanding consumer media behavior for decades. But since then, we have seen the rise of new...
The Future of In-Person Trade Shows
As vaccinations become more widespread and businesses begin to enter a new phase, brands and organizers are looking to see what will become of the future of trade shows.
Google Postpones Eliminating Third-Party Cookies on Chrome Until 2023
After about two months since Apple and Facebook implemented their changes toward a more private digital landscape without cookies, it is safe to say...
WarnerMedia’s New “HBO Max with Ads” Shakes Up the Streaming Wars
As technology evolves and content becomes easier to consume, the industry has seen audience habits shift away from traditional media channels such...
Amazon’s Latest Marketing Tool to Help Third-Party Sellers
Learn about Amazon’s new tool, Manage Your Customer Engagement, and its impact on e-commerce marketing.